Digital marketing is the process of promoting products and services via various online channels. You can concentrate on social media or search engine optimization (SEO), and implement strategies to can help websites rank well in Google searches to attract more visitors.

The role is often team-based, and you might be working with copywriters, designers or animators on projects so collaboration skills are important. You could also be asked to study the competition of your client in order to know what advertising methods work best for their business. You’ll be expected to plan campaigns, work with clients, investigate new methods of digital marketing and monitor the performance of the existing strategies to ensure that they’re providing the most value for money.

You may be working on short-term contracts with business owners who need assistance in developing their brand or advertising campaigns. You can also oversee longer-term projects for a marketing agency. These might include creating and monitoring their social media presence or managing their website analytics.

You’ll be well-suited to a career in digital marketing if you are empathetic and able to put yourself in the shoes of your clients in order to understand their needs, challenges and wants. Digital marketing is always changing and you need to be in a position to change and grow. As you develop experience, you could choose to take on a leadership role or become a digital marketing professional.